WHO WE ARE
KIRK W. FRANCIS, CFP®
CEO, CCO & PARTNER
Kirk Francis is a CERTIFIED FINANCIAL PLANNER™ Professional, was the founder of Cross Financial Services, an independent financial planning and wealth management firm serving individuals and businesses from San Antonio, Texas. With over 39 years of experience in the financial services industry, he now serves as CEO and Chief Compliance Officer for Financial Life Advisors.
Ben Gurwitz, CFP®
SENIOR WEALTH MANAGER, COO & PARTNER
Ben joined Financial Life Advisors in 2008 and oversees the wealth management and financial planning for the whole firm. Ben is a CERTIFIED FINANCIAL PLANNER™ practitioner, Texas Life and Health Insurance Counselor and Risk Manager with 15 years of experience in the financial services industry. Ben’s passion is to “Help families coordinate and maximize their financial resources to achieve their goals.”
KIM NOURIE, CFP®, CPA
PERSONAL FINANCIAL PLANNING & WEALTH MANAGEMENT
Kim Nourie has over 18 years of experience in the financial services industry along with a breadth of experience in corporate America including Arthur Andersen, American Airlines, and CBRE. Kim is passionate about helping individuals and families make thoughtful decisions to achieve their financial goals.
KEVIN RADEMACHER, CFP®, CRPC®, CTFA
PERSONAL FINANCIAL PLANNING & WEALTH MANAGEMENT
Kevin joined Financial Life Advisors in 2018 and specializes in personal financial planning and wealth management. Kevin is a CERTIFIED FINANCIAL PLANNER™ practitioner and holds the Chartered Retirement Planning Counselor (CRPC®), Certified Trust and Financial Advisor (CTFA), and Texas Life, Accident, and Health Insurance license. Kevin has over 15 years of experience in financial services with U.S. Bank Private Client Group, USAA Financial Planning & Wealth Management, and Broadway Bank Wealth Management & Trust. Kevin also proudly served for 5 years in the United States Navy. Kevin is passionate about helping individuals and families achieve financial life goals, and he is actively involved within the local community.
MARY JO HASELHORST, AIF®
RETIREMENT PLAN CONSULTANT
Mary Jo Haselhorst is a Retirement Plan Consultant for Financial Life Advisors. She has worked in the group retirement plan industry since 2007. Mary Jo holds an Accredited Investment Fiduciary (AIF®) designation through the Center for Fiduciary Excellence – the leader in fiduciary training – providing guidance to employers on best practices of their fiduciary responsibilities in managing their corporate retirement plan.
Mary Jo’s responsibilities include managing client and plan participant relationships through investment and governance meetings with the employer; education sessions with employees; as well as, facilitating retirement plan providers with the primary goal of acting in the best interest of all plan participants.
MIKE MCINTOSH, CFA, CAIA
DIRECTOR OF PORTFOLIO MANAGEMENT
Mike is responsible for analyzing, evaluating, and monitoring all investments for the firm. He also serves as the chairman of the investment committee that designs, constructs, and oversees all client portfolios. Mike’s specialized skills and focused training make him uniquely qualified to craft portfolios in today’s challenging markets.
EZEQUIEL “ZEKE” AVILES, CFP®
Zeke joined Financial Life Advisors in 2016 as a member of the financial planning team. Zeke graduated from the University of Texas Pan-American with a Bachelors of Business Administration in Economics. He earned a Master of Science degree in Personal Financial Planning from Texas Tech University. He currently serves as the firm’s most junior advisor. Zeke has officially satisfied all the requirements set by Certified Financial Planner, CFP ® board and is now the newest CFP® member on our team.
BRUCE MURCHISON, MBA
BUSINESS VALUE ADVISOR
Bruce Murchison, MBA has an extensive background in Business Planning, Process Improvement, Executive Coaching, Technology, and Sales with over forty years as a consultant, professional firm COO, and technology company owner/principal. Bruce associated with Financial Life Advisors in 2017 to coach our business owner clients to solve growth and profitability challenges and build company value, especially those preparing for exit or succession events.
Rosa Ybarra is the office manager with Cross Financial Services, an independent financial planning and wealth management firm serving individuals and businesses in San Antonio, Texas. Rosa acts as the air traffic controller at Cross Financial Services, helping clients get the information they need and answering their questions. It’s her goal to provide exceptional and dependable client service with a smile.
CLIENT EXPERIENCE OFFICER
Nate joined Financial Life Advisors in 2020 as the Client Experience Officer after spending nearly 18 years in the investment management industry working with CIS Wealth Management Group in New Braunfels, Texas. During that time, he gained the experience and knowledge to impact client lives by working with clients on financial planning matters including investments; overseeing operations and technology; and serving as the Chief Compliance Officer.
Jessie joined the Financial Life Advisors team in 2020 as the Culture Officer. Her background includes over 15 years of leadership and management experience in healthcare, education, and technology. She has a passion for developing culture, and leading teams, and growing businesses that exceed expectations. Jessie is excited to be a part of a knowledgeable team providing exceptional personalized experiences that will help our clients focus on what matters most!
This firm is not a CPA firm.
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