COWBOY ETHICS

The Financial Life Advisors team prides themselves on a philosophy that is reflected in the way they make decisions and treat people. The culture is based on a book by James P. Owen called Cowboy Ethics. Following these 10 principles is critical to doing the right thing for the client, always.  

Live Each Day with Courage

We challenge ourselves to be better tomorrow than we were today. 

Take Pride in Your Work

We believe in being masters of our craft. 

Always Finish What You Start

We get help if we need it, but we finish what we start. 

Do What Has to Be Done

We first take care of the client, then solve the problem or handle the situation. 

Be Tough, But Fair

We are tough enough to stand up for our principles, convictions, the client, the firm, or ourselves. 

When You Make A Promise, Keep It

You are only as good as your word. 

Ride For the Brand

We make a difference in our client’s lives and we’re proud of that. 

Talk Less and Say More

We try to keep it simple but always keep it true. 

Remember That Some Things Aren’t For Sale

We honor our principles, take care of the client, and honor the outfit. Nothing will sway us from our principles, allow us to tolerate abusive or rude behavior, or break any laws. 

Know Where to Draw the Line

We abide by the rules and laws, but when they are too low of a standard, we raise the bar and do what is right.